Our Story | reBynd
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A Life reInspired

reDefine the way you live. reImagine your future.
reClaim your power to choose. We want to inspire you to keep living your best choices.

Brand Purpose

Everything has a purpose and a story to tell. We need only look closer, and listen. reBynd believes nothing is too small to make a difference — it’s all about seeing potential. We take pride in making each product with intention and integrity, with kindness and reverence for our natural world, by using only recycled, upcycled and renewable raw materials. Living a meaningful, mindful life begins by making every choice count, where every object has a proper place and function in your personal spaces, everyday life and special occasions so you may create the joy and beauty you wish to see around you. In product and community, we hope to provide inspiration for you to keep expressing and reinventing your self, style and story. And ultimately, we want to leave things better than when we started. 


“Be Kind, reBynd” encapsulates our philosophy of creating and living more sustainably. Every decision reflects our intention to be kinder to Mother Earth. The idea for reBynd was first inspired by our parent company Bynd Artisan’s efforts in reducing wastes and environmental impact. The desire to do more to be part of the solution turned into a vision that became reBynd, where we now implement circular economy processes, and work with eco-conscious suppliers from Germany, Italy, Australia and Japan to craft high-quality, low-impact products using recycled, upcycled and renewable raw materials.


reBynd is launched in 2022 by James Quan and Winnie Chan, the founders of Bynd Artisan, which modernised the traditional art of bookbinding and leather-and-paper craft into a creative experiential lifestyle brand with a focus on personalised gifting. The company’s growing efforts in reducing environmental impact and wastage through optimising, upcycling and recycling materials eventually led to the birth of reBynd, where we’re committed to creating products sustainably and responsibly. It is our hope that you will find our collection of well-intentioned and well-made objects not only useful in your day-to-day, but also inspiring in your pursuit of a well-lived life.


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